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THE BTV EXPRESS IS A TRAVELLING POP-UP CONCEPT STORE. DESIGNED AS A TRANSIENT SPACE WHERE PEOPLE CONVERGE AND DIVERGE, BEYOND THE VINES IS ON A MISSION TO MAKE GOOD DESIGN ACCESSIBLE TO ALL.

THE BTV EXPRESS IS A TRAVELLING POP-UP CONCEPT STORE. DESIGNED AS A TRANSIENT SPACE WHERE PEOPLE CONVERGE AND DIVERGE, BEYOND THE VINES IS ON A MISSION TO MAKE GOOD DESIGN ACCESSIBLE TO ALL.

THE BTV EXPRESS IS A TRAVELLING POP-UP CONCEPT STORE. DESIGNED AS A TRANSIENT SPACE WHERE PEOPLE CONVERGE AND DIVERGE, BEYOND THE VINES IS ON A MISSION TO MAKE GOOD DESIGN ACCESSIBLE TO ALL.

THE BTV EXPRESS IS A TRAVELLING POP-UP CONCEPT STORE. DESIGNED AS A TRANSIENT SPACE WHERE PEOPLE CONVERGE AND DIVERGE, BEYOND THE VINES IS ON A MISSION TO MAKE GOOD DESIGN ACCESSIBLE TO ALL.

MARINA BAY SANDS - JANUARY 2024

SINGAPORE

Singapore-based design studio Beyond The Vines announced its second pop-up store at The BTV Express, Marina Bay Sands, Singapore, from 12 to 21 January 2024. The pop-up store celebrated the launch of their latest product in their Poofy Series, the Pocket Poofy Bag.

Guided by the vision to make good design accessible to all, Beyond The Vines offers an extensive range of products including ready-to-wear, accessories, and lifestyle items. The brand will be showcasing a curated selection of its highly sought-after products, including the recently launched Poofy Wallets, Poofy pouches, and the cult-favorite Dumpling Bags.

First introduced as part of a capsule collection in 2019, the Dumpling Bag seamlessly marries form and function for an aesthetically modern and practical design. The casual lightweight carrier is crafted from durable water-resistant nylon and is available in four sizes – Micro, XS, M and XL.

Leveraging the brand's distinctive crate design element, the store's structure was ingeniously constructed using the iconic crates, arranged in a vibrant and multi-coloured sequence, providing a refreshing and immersive experience for customers.