By Esquire on 26 Aug 2024
Homegrown brand Beyond The Vines unveils its first-ever Design House in CentralWorld Bangkok and launches a new version of its icon
What began as a simple e-commerce venture has now expanded into over five stores in Singapore, with branches reaching Japan, the Philippines, and most recently, Thailand. Beyond The Vines makes its debut in the country's capital with the opening of the Beyond The Vines Design House in CentralWorld Bangkok, a milestone that marks a significant step forward in the brand's ongoing evolution and global expansion.
This new 3,500-square-foot space in CentralWorld Bangkok is not only the brand's first Design House but also its largest store to date. Staying true to its signature style, the store features playful geometric shapes, bold colours and clean lines. The Design House presents an elevated concept, utilising innovative materials and interactive elements that embody the brand's forward-thinking ethos.
The space exudes a modern and dynamic atmosphere, blending industrial elements like brushed stainless steel and original concrete walls. It also explores a variety of materials, including EPDM, raw plywood, and glossy tiles for flooring. The brand's signature use of clear polycarbonate twin wall sheets add depth and texture, enhancing the overall design.
This milestone coincides with the launch of Beyond The Vines' latest iteration of its popular Dumpling bag. First introduced in 2019, the Dumpling bag is crafted to perfectly balance style and functionality. The new Denim Dumpling bag maintains the classic silhouette while introducing a new material for the series for the first time since it was launched. The Denim Dumpling bag is available in two distinct finishes—wash and foil—for a truly new take that sets it apart from the rest.
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